Privacy Policy

Who we are

Calipeak Roofing, Inc. (“CaliPeak Roofing,” “we”) is a roofing contractor in Los Angeles, California. This policy explains what information we collect through calipeakroofing.com and how we use it. Questions? Email Office@calipeakroofing.com.

What we collect

• Estimate requests: your name, phone number, city, the service you need, and anything you write in the message field. Along with your request we also receive the pages you viewed on this site during that visit and, if you arrived from one of our ads, the campaign tags in the link you clicked, so we know which ads and pages actually help people.
• Calls, texts, and emails: whatever you choose to send us, including roof photos.
• Technical data: our hosting provider processes standard request data, such as IP address and browser type, to deliver the site and protect it from abuse.
• Site analytics: aggregate numbers on visits, pages viewed, referring sites, general location (country), and device type, collected by Cloudflare Web Analytics.
• How the site is used: we use PostHog to see how visitors move through the site: which pages they view, which links and buttons they click, how far they scroll, which ad or link brought them here, and recordings of those page interactions (session replays). Anything typed into the estimate form is masked and never recorded. This tells us which pages are confusing and which ads are worth paying for.

Cloudflare Web Analytics is cookieless and only reports aggregate numbers. PostHog stores a random identifier in your browser (a first-party cookie and local storage) so it can tell that several page views came from the same visit; it is not tied to your name or contact details, and we don’t use it to follow you across other websites. We don’t use advertising cookies or ad-tracking pixels, and we don’t sell or share this information for advertising.

To opt out of PostHog, turn on Global Privacy Control or “Do Not Track” in your browser, and PostHog won’t track your visit. You can also clear this site’s cookies and storage at any time.

The list of pages and campaign tags attached to an estimate request is kept only in your browser tab until you submit the form. When you submit it, the request also includes a link to the PostHog recording of that visit, so we can see what you were looking at.

How we use it

We use your information to respond to your request, schedule inspections, prepare estimates, and provide our services. We don’t sell your personal information, and we don’t share it for advertising.

Service providers

• Cloudflare hosts this website, provides spam protection (Turnstile) for our estimate form, and provides cookieless site analytics (Web Analytics) so we can see how the site is doing.
• Resend delivers estimate requests from the website to our office inbox.
• PostHog provides product analytics and session replays (see “What we collect” above). Data is stored in PostHog’s United States cloud.

How long we keep it

We keep request information for as long as we need it to respond to you, provide services, and keep ordinary business records.

Your California privacy rights

California residents may ask to know what personal information we have about them, and ask us to correct or delete it. To make a request, email Office@calipeakroofing.com. We won’t treat you differently for making a request.

Changes

If we update this policy, we’ll change the date at the top of this page.